Network marketers are presentation gurus. Well, some of them. The life of a network marketing business often relies on the networker’s ability to proficiently explain and sell a company’s message. Network marketing presentations are often accompanied by—you guessed it—PowerPoint, but few networkers understand how to correctly apply design principles for a clean and sophisticated finished product.
To better prepare a sleek presentation that packs a punch, look to these quick tips:
PowerPoint should be used as a tool that aids in portraying a verbal message. The PowerPoint itself should not do the portraying. Limit each slide in your presentation to about 5 words; the words you select should encompass the topic you are diving into. There are very few instances that you should you be reading text seen on your slide. The goal is to have your audience view each slide for no more than a few seconds and focus the majority of their attention on you.
It’s also important to be careful with fonts. Stay away from tacky fonts like Comic Sans and opt for a clean, professional, sans serif font, such as Arial. Use no more than three text colors in a single PowerPoint to keep the theme and design connecting smoothly.
Choose interesting, high-quality visuals to captivate the audience. Stretched, distorted, and blurry images quickly turn what would be a good presentation into an unprofessional presentation. If the image file size is too small to fill the slide completely without becoming blurry, find a different image. Use a free stock image site, such as Pexels.com or filter your Google image search to only include large file sizes. Include a maximum of two images per slide. The most successful presentations often feature only one full-screen image. It’s also important to make sure you choose relevant images that complement your topic. For instance, if you are talking about goal-setting, you could select a high-quality image of a notepad and pencil.
Design encompasses the way that images and text coincide and complement each other. Do this right and you’ll create slides that are easy on the eyes and easy to follow. Start by learning the four design principles:
Contrast: Put simply, avoid similar elements (type, color, size, line thickness, shape, space) and instead, make them different. For example, using white text on a dark background shows contrast.
Alignment: The contents on every slide of your presentation should be placed with purpose. Proper alignment should visually connect other elements on the slide. Aligned elements will visually appear as though they are connected by an invisible line.
Repetition: Repeating design elements is a great way to create visual themes. Try repeating colors, textures, shapes, line thickness, etc. Doing this develops organization and unity.
Proximity: If two or more items are related to each other, group them close together to create one visual unit rather than several distinct separate units. This will create visual organization.
Remember, the more prepared you are, the more likely you are to create a presentation you’re proud of. Do it right once, and you will benefit from reusing your dynamite PowerPoint again and again. Ultimately, following these simple PowerPoint guidelines could improve how others perceive you and your business offering.