Today, almost half of the world’s population has Internet access. In 2015, social media users exceeded 2 billion. This being said, there is an expansive audience out there ready to absorb the information you release into cyberspace. Feeling pretty powerful now, aren’t you? Not so fast. You first have to figure out how to make social media users see you and listen to you.
As Synergy Team Members, you have a compelling message to share. You want to share Synergy’s great opportunities every chance you get, so taking to social media is arguably the most cost efficient way to take your message to the masses. Whether you’re a Facebook, YouTube, Twitter, Reddit, Pinterest, Tumblr, LinkedIn, Instagram or Google+ user, there are tricks you should learn to get the best product possible out of your social media activity.
Here are a few general tips to help you maximize your social media accounts and drive your business.
Make a Schedule
While you don’t have to have every post scheduled to the hour, it’s good to have a general idea of what times are best for posting. For example, there probably isn’t a lot of traffic on social media on a Wednesday morning at 4:30 a.m., therefore, it’s not a good time to post.
As a standard, let’s use Facebook to measure good and bad social media practices because it’s the largest social media network by a landslide. According to the Huffington Post, the best time of day to post on Facebook is 1-3 p.m. with Thursday and Friday having the highest activity rate. Studies show that these times vary from one social media site to the next, so do your homework. It’s also best to avoid posting too often, which will cause your audience to hide your posts in order to avoid an overload of unwanted information on their feeds. Posting interesting content once per day will make sure your audience expects your posts and looks forward to them.
Post Meaningful Content
Generating intriguing content is crucial to an effective social media strategy. Ask yourself: Is this informative? Is this engaging? Is this relevant? You should answer “yes” to each of these questions. Your content should always be Synergy compliant. If you’re unsure about whether your social media content is compliant, please refer to Synergy’s “What Can I Say?” document.
Continuously review old posts to evaluate which of your posts are getting the most likes and comments. This will give you an idea of what content is drawing the most attention to your business. Some social media experts say to find the social media channel that is densely populated with your ideal customer and focus on making it succeed, rather than inconsistently dabbling in a myriad of channels.
Focus on Imagery
Have you ever noticed that people with an eye for good photography, who have also learned to take beautiful images themselves, receive a fair amount of traction in the social media world? Social media posts that include images or videos get 53% more likes and 104% more comments than posts without a visual centerpiece. Break up the monotony of your customer’s newsfeeds with an eye-catching image that relates to what you’re posting.
Now, before you go image hunting, put yourself in a photographer’s shoes. As you look at photos you’d like to post, consider how high the image resolution is and if the image is well lit. Even slightly dark or fuzzy photos will be passed over as if they didn’t exist. Interesting, aesthetically pleasing photos will give your posts the color and depth they need to be recognized.
Now, you have homework. There are thousands of studies and useful tips from social media experts out there that you can use to your advantage as you commit to become more business savvy on social media. Be sure to follow Synergy Worldwide on Facebook and Instagram for ready-to-share content and ideas.